How do you convince the holdouts to even consider getting vaccinated? Montana had a record low vaccination rate in rural counties, and a healthcare system on the edge. The goal was to develop a strategy that spoke to this small slice of persuadable Montanans without incurring the wrath of the very vocal anti-vax movement.
The strategy? Respect, data, and no wagging fingers. The result? We saw a marked difference in vaccination rates within the counties we targeted over the 8 weeks this campaign ran. The week our integrated campaign first ran all channels we saw a 5x increase in vaccinations from the week prior while non-campaign targeted counties saw half that increase.
Our production timing and budget were both limited, but with a crew passionate about our purpose we were able to shoot and edit within a week meeting a immediate need to get on the air as soon as possible.
Our production timing and budget were both limited, but with a crew passionate about our purpose we were able to shoot and edit within a week meeting a immediate need to get on the air as soon as possible.
