A fun spot for the Missouri Lottery written by the always funny Aaron Cathey.
These print ads have always been some of my favorite. They were perfed print ads so potential winners could hand out “IOU’s” to friend in anticipation of a big win. 
What about all those sad already scratched tickets? We attempted to save them all over the state complete with an 800 number to find out how to give them a second chance at life. All of the pieces of this campaign were placed near or on trash cans at the markets selling scratch tickets. It was the most successful second chance program in the lottery’s history.
For this campaign, we hired 10 different Washington Artists to represent 10k. We chose the items based on media placement (shoes by the mall, crabs by fisherman’s terminal, corn dogs by the mini mart). 
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