This brand was developed from scratch, targeting a wide range of audiences. With intensive collaboration and a lot of questions, a brand was built and a campaign developed in short succession to serve investors, asphalt scientists, road repair experts, the department of transportation and environmentally aware citizens - so, essentially a bunch of people with precious little in common.
The foundational elements were developed early on and worked as our roadmap for all materials and campaigns.The “End of the End-of-Life Tires” campaign launched, with print, animation, a robust site, display, social, PR, sales and exhibit materials. After promoting their sustainability message across all major digital channels, the client hit the road in order to begin one-on-one conversations.
The “End of the End-of-Life Tires” campaign launched, with print, animation, a robust site, display, social, PR, sales and exhibit materials. After promoting their sustainability message across all major digital channels, the client hit the road in order to begin one-on-one conversations.
After launch we continued to tell the story of application - starting with potholes.